BBL 2020: In a First, Umpires to Carry Deodorant Ads Under Their Arms
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Advertising in cricket has reached a new level, with umpires in the Big Bash League set to advertise a sponsor in their underarms. According to a report in the The Guardian, Cricket Australia announced a partnership with the Australian deodorant and antiperspirant brand Rexona. A part of the deal requires the umpires in the BBL to sport pictures of the product's branding under their arms, which might be fully revealed while signaling during a match.
from Top CricketNext News- News18.com
Advertising in cricket has reached a new level, with umpires in the Big Bash League set to advertise a sponsor in their underarms. According to a report in the The Guardian, Cricket Australia announced a partnership with the Australian deodorant and antiperspirant brand Rexona. A part of the deal requires the umpires in the BBL to sport pictures of the product's branding under their arms, which might be fully revealed while signaling during a match.from Top CricketNext News- News18.com
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